The most effective brand work doesn’t announce itself as advertising.
Year in Search
Led creative development for a global internal campaign spanning APAC, NAMER, LATAM, and EMEA — shaping narrative structure, employee storytelling, executive integration, and platform-wide cohesion.
Global Opening Film
Scripted and directed (remotely) a flagship global opening film set in LinkedIn’s New York office, featuring ~30 employees representing APAC, NAMER, and EMEA.
Built the narrative framework, coached on-camera talent, and shaped the tone for a worldwide internal audience.
Regional Airport Campaign: DOT-Funded Initiative
A multi-installment commercial series developed to elevate regional identity and communicate the economic and community impact of a publicly funded airport initiative. I led creative development and campaign narrative direction, shaping positioning, visual tone, and messaging cohesion across executions. This work reflects the ability to translate infrastructure investment into emotionally resonant, public-facing storytelling.
Brand Explorations:
Two Profs Ice Cream
An exploration in narrative-led brand identity and campaign world-building.
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What began as a single commercial evolved into a larger brand identity — designed for recognition, repetition, and audience recall.
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I developed and directed a multi-installment series designed for recognition, consistency, and audience recall — establishing a narrative framework expansive enough to grow beyond the original scope.
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The strength of the concept secured an additional $17K mid-pitch, shifting the engagement from a single execution to a larger campaign expansion.
Three Rivers College: "Success Starts Here"
An enrollment campaign built around accessibility, flexibility, and real-world opportunity.
Lillian August: Total Liquidation Campaign
High-end design. Commercial momentum. Luxury storytelling at retail scale.