Selected Work Across Public, Corporate, and Institutional Initiatives
Global Year in Search
Led creative development for a global internal campaign spanning APAC, NAMER, LATAM, and EMEA, shaping narrative architecture, executive integration, and employee storytelling across regions.
Global Sales Kickoff Opening Film
Scripted and directed a flagship opening film featuring employees from multiple regions, developing the narrative framework, coaching on-camera talent, and shaping the tone for a worldwide audience.
Regional Airport Campaign: DOT-Funded Initiative
Led creative development and narrative strategy for a DOT-funded regional airport campaign, translating public infrastructure investment into a cohesive, community-centered communications platform across multiple campaign executions.
Brand Explorations:
Two Profs Ice Cream
Originally commissioned as a single commercial, the engagement expanded into a larger brand campaign after I presented a scalable narrative framework. Designed for recognition, consistency, and audience recall, the concept secured an additional $17,000 during the pitch, transforming a one-off deliverable into a multi-installment campaign.
Three Rivers College: "Success Starts Here"
Developed the creative direction and campaign narrative for an enrollment initiative centered on accessibility, workforce readiness, and student opportunity.
Lillian August: Total Liquidation Campaign
Developed campaign creative for a luxury retail liquidation initiative, balancing premium brand perception with commercial performance.