Animated Video Production Cost: What Should You Budget for a Complete Campaign?
An animated campaign budget covers more than time on screen. Learn what to include, from concept development and animation to voiceover, music and campaign versions, so you can compare proposals and commission the right work.
How I Used Humor and Contrast in a DOT-Funded Airport Campaign
How Anissa Douglass used humor and contrast in A Tale of Two Travelers, one of two videos in her DOT grant-funded animated airport campaign.
What Happens in a Creative Consulting Session, and Is It Worth $250?
You don't need a script, a storyboard or a budget to start. Here's what happens in a creative consulting session, who it's for, and what you leave with.
The Story Was Always There: Why Organizations Miss Their Best Creative Opportunities
Explore how creative consulting reveals new audiences, formats, partnerships and opportunities within the stories, knowledge and work organizations already have.
AI Storytelling: What It Can and Can’t Do for Your Message
Explore what AI brings to animation, voice and storytelling, and how creative direction keeps the audience, story and message at the center of the work.
Creative Infrastructure
Anissa Douglass examines how creative work shapes places, attracts investment and creates economic value before conventional measures recognize it.
Originality Isn’t the Problem. Courage Is.
Why organizations need the courage to support original ideas before a case study exists. Anissa Douglass on creative judgment, risk and backing new work.
Production Is Invisible Until It Fails
Anissa Douglass explores how event production protects audience attention, supports creative work and preserves the credibility of people on stage.
Perception Is Infrastructure
How creative direction, operations and communication shape trust long before a campaign begins. Anissa Douglass on making an organization’s story consistent.