Radio
Without visual support, message discipline becomes everything. These campaigns showcase narrative structure, tonal control, and performance-driven storytelling designed to move audiences through sound alone.
“He Sees Us” — Rapid Response Campaign
Written and produced in three days to mobilize a highly targeted audience; the messaging played a role in two successful election outcomes.
“Birmingham Promise” — Building the Narrative Spine
Shaped a cohesive narrative from fragmented voiceover, using structure and music to drive clarity, pacing, and emotional impact for a winning mayoral re-election campaign.
“MiCasa Home Health Agency” — Legacy Preservation
A heartfelt brand refresh honoring the owner’s late mother. I modernized the messaging while preserving its emotional foundation — bridging the company’s history with its future.